[tennisbiz] Re: Marketing professional doubles
It is all pretty simple. If famous people play doubles people will
watch. When McEnroe and Graf played mixed doubles (the most
ignored event of all tennis) the stadium was packed. When the
Williams sisters play doubles, they have to turn people away.
The answer to the problem is to find a way for players to be
encouraged to play doubles.
Decrease prize money for singles and add it for doubles.
Have a combined doubles and singles ranking rather than two
Make both doubles and singles matches shorter so that both can
be played without exhausting the players.
Director of Tennis
Schenectady Racquet & Fitness
TENNIS LEAGUES, LADDERS, TOURNAMENTS, CLINICS - ALL AGES
Junior Tennis Training Center
518-356-0100 ext 16 / fax 518-356-4797
Received on Mon Apr 23 2001 - 07:30:16 CDT