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BETWEEN THE LINES - Ray Bowers takes an analytical and sometimes controversial look at the ATP/WTA professional tour.
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Editor's Letter - How we got here and where we are going

A Picture of Cliff and his daughter.
On a rare excursion away from the computer back when Tennis Server was first launched, editor Cliff Kurtzman works out with a future tennis star (who just happens to be his daughter) on the fundamentals of the game.
It is not often that you get a chance to change the way an industry communicates, but that is just what happened when the Tennis Server was launched as the Internet's first tennis publication back in July of 1994. At that time, the Internet was more a place of scholarly pursuit rather than one of building community among sports enthusiasts or helping merchants market tennis equipment.

A lot of people thought we were crazy. Looking back on all the nights and weekends spent making this publication a reality, I'm sometimes not so sure they were entirely wrong. But the bottom line is that we love the game and want to help others enjoy the sport we love so much. My only regret is that between the time I spend speaking at conferences, running the web site, and answering the e-mail, I rarely have time left over to actually get out on the court and play a set or two.

While running an ongoing dialog with our 25,000 subscribers and 100,000+ monthly web site visitors is always a challenge, your kind words are what keeps us going. We are continually overwhelmed by the positive response to the Tennis Server. It makes all the effort worthwhile.

In addition to our subscribers, many thanks go to a lot of other people who have made us successful. Tennis Warehouse has been a steady major sponsor of our publication, providing resources that keep us publishing from month to month. We have received very strong feedback from our readers telling us that our sponsors are providing them great value. It has truly been a win-win-win partnership for us, our sponsors, and our subscribers. There is no better medium than the Internet for reaching and connecting with the niche tennis audience. Part of our goal is not just to bring tennis information to our readers, but to also help the tennis industry build their brands and enter into substantive and synergistic relationships with the online tennis audience.

Many people have contributed to the Tennis Server's success, often on a purely volunteer basis. John Mills has been with us from the beginning, contributing his monthly tips. For the time they wrote for us, David Higdon and Joel Drucker brought the publication to new levels of journalistic excellence and professionalism. There seems to be no end to the accolades for Dr. John Murray's Mental Equipment sports psychology column. Ron Waite, Ray Bowers, Tom Veneziano and Greg Moran are major contributors, developing a loyal following and providing real insight into the game. Dr. Jani Macari Pallis provides fascinating intellectual discourse with her column on tennis science, engineering, and technology. We are also thrilled to have had Mike Whittington, Vince Barr and Tony Severino as frequent contributors, with more new writers showcased each month in our Wild Cards section. And a special thank you to Liza Horan -- her Tennis USTA articles back in our early days really helped us get out the word to the tennis community about the Tennis Server.

We've come a long way since 1994 but there is clearly a lot more we can do. We will continue to enhance and expand the publication in the future, and look forward to seeing you visit us often at tennisserver.com, right here at Center Court for Tennis on the Internet.



Clifford R. Kurtzman, Ph.D.
Publisher and Editor-in-Chief
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