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The Tennis Business Discussion Forum Archive

[tennisbiz] Re: marketing professional doubles

From: Cynthia Young <>
Date: Mon 23 Apr 2001 12:33:38 -0600

Three ideas come to mind after reading your listing.
1. the biggest complaint is that big-name players don't play doubles,
and therefore it isn't cost effective to air doubles. BUT, airing
doubles is much more about which players are represented by the same
companies that either outright own, or promote the tournaments in which
they are playing, and therefore get the most exposure. BUT "big names"
are made by the media, and doubles players could be promoted by the
media in such a way that they would be household names!

2. doubles points are extremely short; lasting 5 seconds or less on
average. The time between the points is way too long. Watching doubles
is extremely boring therefore. A simple rule change would be to
drastically shorten the allowable time inbetween points, which the
players don't need like they do in singles anyway. How about 15 seconds
only between points?

3. allowing on-court cameras moving around similar to the way umpires
do in World Team Tennis would also add excitement; capturing some action
similar to the present XFL cameras on the field?

Good luck. I love doubles, both playing and watching. But you should
know that I never watch a live match: always tape it and the watch with
a heavy thumb on the fast forward button between points.

Cynthia Young

Received on Mon Apr 23 2001 - 13:38:26 CDT

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