[tennisbiz] Re: Sponsorship and sales
<x-charset iso-8859-1>Dear Jose,
I believe that you are looking for "Creative Tennis Programming" by Greg
Grover, uspta. You can reach him at windwardlake_at_mindspring.com for more
information on his notebook. It is a great guide to running fun events.
Your question about sponsorship of pro's and equipment sales is a good one.
Here in the States, I don't know of any company that requires a number of
sales be generated to be on the advisory staffs or free lists of those
It is evident that the amount of business a pro can generate is directly
related to the amount of goods that pro does receive. This is only fair in
my estimation unless the pro is in a position to influence the sales of
product as a player ie, Jennifer Capriati with Prince and Andre Agassi /
Gustavo Kuertan with Head, etc.
I own a pro shop and generate sales in not only rackets, but strings,
accessories, clothing, and shoes. So I have a pretty good set up with one
of the major manufacturers as far as ad staff is concerned. It certainly
wouldn't be on my playing ability.
Ron Woods, uspta
Received on Mon Jul 02 2001 - 10:07:15 CDT