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The Tennis Business Discussion Forum Archive

[tennisbiz] Re: Marketing Professional Doubles

From: Joe Rill <>
Date: Wed 25 Apr 2001 09:03:01 EDT

Bill Thompson (WITS) is a hard act to follow on any subject. He is right on
target on this one. I am impressed by the many excellent comments that have
been received.

There is one other idea that could support marketing professional doubles.
That is to develop some rivalry or controversy between teams. This is a
natural for media interest. Remember Connors/McEnroe, or Sampras/Agassi
(five years ago)? What if one of the teams--say the Williams sisters--issued
a challenge saying that no one was good enough to beat them (ala King/Riggs,
the biggest TV audience as of that time)? What if one member of a mixed
doubles team claimed that a member of another team made an inappropriate
comment to his partner and he was out for revenge (a la the "soaps")? What
if there was a "villain" involved who appeared to deliberately aim at his
opponents (a la wrestling)? What if the losers of the first set had to play
the second set in bathing suits (a la Cosmo/Playboy)? What if Mary Carrillo
said from the announcer's booth, that one team played so badly that she and
Bud Collins could have beaten them--Then play a seemingly impromptu match (a
la Saturday Night Live)? What if you had surprise guest challengers (a la
Laver/Newcombe or Conners/McEnroe or even Robin Williams/Billy Crystal)?

Sorry, I got carried away... (But just think, "what if?")
Joe Rill

Received on Wed Apr 25 2001 - 08:39:49 CDT

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